Intuit

Below is a selection of projects I worked on as a UX writer on the marketing team at Intuit.

Full Campaign

Project: TurboTax Invite a Friend Promotion

Goal: Create a cohesive campaign supporting the 2020 Invite a Friend promotion in preparation for tax season.

Responsibilities: Partnered with senior designer and brand marketing team to create landing page content, social media ads, and email campaigns.

Mobile

Project: 2019 TurboTax App Store Screens

Goal: Develop new copy and design for TurboTax app store screen experience.

Responsibilities: I was the primary writer on this project, where I partnered with our senior designer, analytics, and brand marketing teams to create a new app store experience for the 2020 tax year.

Email

Collection of Mint emails I wrote copy for in collaboration with Mint partners

This email exceeded benchmarked metrics with a 30% open rate and $41k in revenue within a one-week period.

Mint Credit Score Emails

I was the primary copywriter for Mint credit score emails and developed an annual strategy for the email campaigns corresponding to different themes such as annual events, credit score factors, partner promotions, and more.

  • Credit Score Email - July 2019
  • Credit Score Email July 2019
  • credit score refresh reminder

Web

Below is a guided experience on Mint.com to educate customers about which investment options are available to them. The project required partnership with the product design team to write content surrounding investment options and guide the customer through the process of choosing the right investment product for their investment style.