Petco is a leading pet specialty retailer with over 1,500 locations across the globe. I was on Petco’s Brand Creative team, working side-by-side with Project Managers, Art Directors, Copywriters, Web Designers, and Photographers.

During my tenure at Petco, I was responsible for ensuring all marketing collateral accurately aligned with Petco’s overall tone and voice, while also being legally compliant. I wrote advertising copy for a variety of different Petco marketing vehicles, such as emails, banner ads, in-store signage, social media posts and more. See below for examples.

Petco writing sample direct mailer
Above is a direct mailer I wrote copy for, in collaboration with Petco’s Associate Creative Director. Purina ProPlan’s campaign was to emphasize the value of their nutrition for your pet.
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Along with above direct mailer, I worked on copy for the digital version of the campaign for Purina ProPlan. The emails were versioned out by pet type (cat/dog) and by new customer or nearly lapsed customer to target the segmented audience. 
Star Wars and Petco collaborated on a campaign which included themed dog and cat toys, apparel, beds, and more. Along with proofing the requested collateral for this campaign, I helped on developing copy for a direct mailer that advertised the launch of the new Star Wars Pet Fans Collection. Because there are many trademarks and copyrights associated with the Lucasfilms brand, it was my job to make sure Petco’s Brand Creative team upheld their legal guidelines when producing marketing collateral.
Samantha Tollin

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