One of the great parts about being a web content specialist is that you can wear many different hats, especially when it comes to SEO. Throughout my experience, I’ve learned how important it is to not only write compelling copy that spurs an emotional connection with the reader, but also how to write content that is properly optimized for search engines. That’s why I decided to become certified in SEO copywriting (yes, it’s a real thing!)

After doing a ton of research on SEO copywriting, I stumbled upon Heather Lloyd-Martin’s 3-month SEO copywriting course designed to help you learn the latest SEO writing strategies, how to increase social shares and how to make your client more money by writing persuasive content.

During this course, you will be guided through nine lessons before you reach the final exam. Heather provides all of the training materials herself and the lessons are available 24/7 once you register. Some course examples include “Why Smart Background Research Equals Great Copy,” “Capturing Clicks with Powerful Keyphrases,” “Spotting New Content Strategy Opportunities” and much more. The amount of educational materials you receive in this course will really help you become more aware about the advantages of SEO writing. Heather also hosts weekly seminars where members get a chance to ask any questions about the course.

Bottom line: I HIGHLY recommend this course to anyone who is interested in expanding on their copywriting skills. I certainly learned a lot from it – and you can too! To register for the course, visit seocontentinstitute.com. You can also follow Heather’s Twitter account to learn about the latest in the SEO copywriting industry.